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Sunday, April 20, 2008

i have recently noticed something around bus-stops in Singapore. Today, as I was at holland village, I saw an advertisement for Brands. There was this girl from ACS(I) holding a bottle of Brand's Chicken Essence and underneath, the headline screamed

"Perfect Score for 2007 IB Exams!"

Then I got onto the bus, and when I alighted along Bukit Timah road, I saw the same advertisement, but this time, there was an RGS girl holding a bottle of chicken essence. not surprisingly, she was one of the top scorers of the 2007 PSLE exams. what a coincidence! 

After gym, I was on the bus on the way home again. Along Old Jurong Road, I saw a third advertisement! What a surprise! This time, the banner featured 2 RI boys posing and smiling with - guess what, a bottle of chicken essence!

I guess it would make sense for Brands to go all out and grab these people to advertise for their products, but isn't that giving a false sense of hope to people who drink it? I mean ,the obvious intent of these advertisements is that if you drink Brands Chicken Essence, you can become a top student too! 

However, Brands has conveniently forgot the fact that not everyone is and can be a top student. I mean, if everyone gets the same mark for an exam, how would the exam be able to act as a benchmark to stream students of different intellectual abilities? Furthermore, drinking Brands does not necesarily mean that you can become a top student. bleh. I have drank Brands before exams before, and I am (proud?) to say that it has not made me a top student.

so hah! brands isn't effective! (for me at least). now on to do my PI. i shall call this post "Branding and Brands!" hoho.

posted @11:10 PM

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